10/30/2023 0 Comments Slack ceoHere, he explains the importance of prioritizing your product’s unique features (and why you can let go of the rest), and shares tips for becoming essential to your customers right away. In this exclusive interview, Butterfield - previously one of the founders of Flickr- reveals how the company’s go-to-market strategy worked like gangbusters. (In fact, they hit those user numbers without a CMO.) So how did the company not only launch with enviable momentum, but so quickly win users' hearts? If there’s one theme that emerges when founder Stewart Butterfield talks about Slack's success, it’s that the company made customer feedback the epicenter of its efforts. And yet Slack hasn’t run any big integrated marketing campaigns - they don't have an elaborate email strategy or buy million-dollar billboards. These tweets are real, and they're the stuff of founders’ dreams. But have you visited its Twitter Wall of Love? And you may have read how the internal-communication platform - now just two years old - is already used by more than 30,000 teams and valued at over $1 billion. You’ve probably heard about Slack’s exponential growth. He has helped lead the successful integration of Slack into Salesforce and today Slack is woven into the Salesforce Customer 360 platform,” a Salesforce spokesperson told Insider, saying Butterfield was “instrumental” in Jones’ selection.“HELL YEAH WE'RE USING AT WORK I. “Stewart is an incredible leader who created an amazing, beloved company in Slack. Lidiane Jones has been tapped as Slack’s next CEO, a decision Butterfield had a hand in. Planning has been in the works for several months! Just weird timing,” Butterfield wrote. “FWIW: This has nothing to do with Bret’s departure. The executive made clear his departure has nothing to do with Salesforce co-CEO Bret Taylor leaving the company. The company quickly went on to become a dominant force in corporate messaging, ultimately being acquired by Salesforce for $27.7 billion in mid-2021.īarely over a year later, Butterfield has announced he is leaving Salesforce, according to an internal Slack message seen by Business Insider. Stewart Butterfield founded Slack, with its initial release in 2013. Slack founder and CEO Stewart Butterfield has announced his departure from Salesforce, effective January 2023.
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